Gummy Vitamins Market Pin-Point Analysis For Changing Competitive Dynamics
An expeditious evolution of the nutraceuticals industry in recent years has provided a feasible boost to the variety of vitamins and dietary supplements, thereby driving developments in the gummy vitamins market. The gummy vitamins landscape is witnessing positive growth, gaining immense traction due to the geriatric population as well as kids.
The current growth trend of the gummy vitamins
market is prominently influenced by the increasing cognizance
for preventive healthcare across the globe. Digital platforms and social
networking sites have become a prominent tool for gummy vitamin manufacturers
to advertise their products, globally. Continuous technological advancements in
the molding patterns of gummy vitamins, as well as the necessity for cost
competitiveness with no compromise on product quality, remain key challenges
for gummy vitamin manufacturers. Through process R&D and product
innovation, the gummy vitamins market has gained significant traction among
both, adult and kids. However, the past few years have observed a relative
demand preeminence from the latter.
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Lack of Nutrient Content in Diets
Flourishing Gummy Vitamins Market Growth
Increased stress levels and changing lifestyle
patterns have resulted in people compromising on their diets by substituting
fibrous and healthy food with soft and convenient food options. This leads to
an increase in lifestyle diseases such as diabetes, obesity, and high blood
pressure, due to decreased nutrient content in the food preparation. However, a
paradigm shift in consumer preferences of vitamins and dietary supplements has
been seen in recent years. Vitamin gummies are one of the most popular
supplement choices among elderly people who have difficulty in swallowing
pills. Nutrition specialists are carrying out extensive research to diversify
the nutritional composition of gummy vitamins. Gummy vitamins offer a wide
product portfolio, catering to various bodily functions, and serve a wide range
of age groups, ranging from toddlers to elders. The introduction of probiotics
in gummy vitamins has significantly impacted the growth of the gummy vitamins
market growth.
Gummy Vitamins Market: Innovation
in Gummy Vitamin Formulations to Drive Growth
With advancements in ingredient technology and
product development, gummy vitamins can now be customized to meet specific
consumer preferences. Reduced sugar content, natural colors & flavors,
increased fiber, and specialized textures are all possibilities for gummy
vitamin formulation. While vitamins are popular ingredients in the gummy
format, a wide array of other nutrients has also been introduced in the gummy
vitamins format. Standard multi-vitamin, collagen peptides, omega-3s,
melatonin, and probiotics are added to enrich the taste in gummies. Gummy
vitamins designed for specific demographics, such as men, kids, women in the
prenatal phase, etc., containing a variety of beneficial micronutrients, have
gained high popularity in the last few years.
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Gummy Vitamins Market: High Sugar
Content a Major Concern
Gummy vitamins contain more sugar than other
vitamins. These are taken in small doses, and are not likely to have much
impact on the health. However, overconsumption can add higher calorie intake
than the daily suggested value and lead to different dental decay-related
problems and other disease conditions. For instance, 10 gummy bears consumed
per day are equal to the consumption of 50 calories or more from added sugar,
which is half the daily limit for women, suggested by the American Heart
Association. Gummy vitamins with high levels of iron or other ingredients
should be ingested in small amounts. An overdose of gummy vitamins may cause
vision problems and clumsiness, constipation, muscle weakness, and abnormal
heart rhythm. This factor might impede the overall growth of the gummy vitamins
market.
Gummy Vitamins Market: Shift to
Clean Label Packaging to Spur Demand
Increasing awareness about food safety among
consumers has factored the popularity of the clean label trend around the
world. Clean label has moved from just being a label on the packaging to
holistic and all-pervasive, involving the entire journey of the product, from
cultivation to finally reaching the consumer. Consumers are showing an
inclination towards gummy vitamin brands that are transparent in their
information communication. As a result, gummy vitamin products are being
developed with naturally-sourced colors and flavors derived from fruits and
vegetable. Consumers are avoiding genetically-modified gummy vitamins, and are
buying gummy vitamins that are carefully evaluated and certified.
Certifications on the labels of these products are thoroughly checked to ensure
gummy vitamin products are vegan, organic, and non-GMO certified.
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