Vermouth Market : Key Findings, Regional Study, Size, growth during 2017-2025
The vermouth market is anticipated to witness extensive growth across the forecast period of 2017-2025, owing to the preference of many individuals for alcoholic beverages. The advantages of vermouth over traditional alcohol choices such as gin or vodka will serve as a significant factor for the growth of the vermouth market.
·
Vermouth comprises less alcohol content as compared to traditional
drinks. Vermouth contains around 18 percent alcohol by volume, while standard
alcohol drinks contain nearly 40 percent of alcohol by volume. This factor
proves fruitful for those who consume alcohol in moderate amounts and the Gen-Z
category who prefer good taste with less intoxication. Thus, all these
prospects bode well for the growth of the vermouth market.
·
Research and development activities have a major part in the growth of
the vermouth market. The players in the vermouth market invest heavily in these
activities. New flavors and ingredients can be discovered through these
activities. The discoveries and formulations ultimately result in an increase
in the revenue of the players in the vermouth market, eventually propelling the
growth rate.
·
Mergers and acquisitions also play a crucial role in the growth of the
vermouth market. These activities strengthen the foothold of the players in the
vermouth market and help in accelerating the growth cycle of the vermouth
market.
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Market
Introduction:
The vermouth wines are sweet aperitif
wines and are similar to the sweet Cinzano or Martini. Vermouth are served
chilled at 7 to 10 degrees Celsius as appetite stimulant before meals. Vermouth
contain 17 to 19 percent alcohol and 7 to 9 percent sugar. The production of
vermouth involves making a suitable fortified base wine and infusing herbs into
it. The addition of herbs in vermouth, such as, wormwood, oregano, elecampagne,
blessed thistle, dried tonka beans, dried woodruff, balm leaf, yarrow, European
centaury, gentian root, dried orange, peel, angelica root, camomile flowers,
quinnine bark, American saffron, majoram, rosemary, sage, summer savory, sweet
basil, thyme and other increases the content of phenols, aldehyde and ester.
Sweet vermouth with 15% ethanol is found to be best drink in France. The
vermouth market has become mature in Europe, especially in Germany, France, and
Italy. However, the North America region is the most potential market for wine
manufacturers and is growing at a rapid rate. The vermouth wines are produced
in Russia and Poland.
The increase in marketing and
promotional activities as one of the primary factors that will fuel the growth
of vermouth market.
Vermouth Market:
Segmentation:
Global market of vermouth can be
segmented on the basis of product type, end use, packaging, distribution
channel and geography.
On the basis of product type,
vermouth can be segmented into dry, sweet and white vermouth. Due to increasing
demands and competition, vermouth manufacturers have created additional styles,
including Extra-Dry white, Sweet White (Bianco), Red, Amber (Ambre or Rosso),
and Rosé.
On the basis of end use, vermouth
market is segmented into HoReCa, beverage industry and food industry. The
beverage industry holds maximum share of market compare to others.
On the basis of packaging, vermouth
can be segmented into glass bottles, plastic bottles, and others. Glass bottles
are preferred option for packaging and more than 90% of vermouth wine comes in
glass bottle.
Vermouth wine market is further
segmented on the basis of distribution channel into direct and indirect channel.
Indirect channel is further segmented into modern trade, specialty stores,
convenience stores, commercial, hotels/restaurants/bars, online retailers, and
other retailing formats. Of them, specialty stores segment is estimated to hold
more than 25% of the market by the end of 2017.
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Vermouth Market:
Regional Outlook
Depending on the geographic regions
global vermouth market is segmented into five key regions: North America, Latin
America, Europe, APAC and MEA.
Europe is the leading consumer of the
vermouth wines and exports mostly to the American.
Asia Pacific vermouth market is
expected to grow during the forecast period because consumers are hanging
lifestyles, influence of social media, and increasing trend of entertainment at
clubs, lounges is driving sales of alcoholic beverages. Middle East and Africa
is also expected to grow during the forecast period.
The recent trend due to increasing
urbanization and a growing middle-class population with disposable incomes will
drive the market.
Vermouth Market:
Drivers, Restraints, and Trends
The increasing demand for new flavors
in fortified wines is another growth driver for the global Vermouth wine
market. The players in the market are coming up with new flavors for fortified
wines to meet the changing demands of their customers. The taste preferences of
consumers are changing rapidly, and the demand for new and exotic flavors in
fortified wines is high. In 2015, Martini, a global brand, launched a new range
of flavored fortified wine. Wines infused with marijuana are becoming popular
among consumers in the US as the product is legal in the country.
Heavy taxation and legal regulations
by governments and availability of other substitutes for wine is expected to
hinder the growth of the market. The growing popularity of craft beer and
spirits are also a major restraining factor.
Vermouth Market:
Key Players
Key global market players producing
Vermouth wine include Atsby Vermouth, ANCHOR DISTILLING COMPANY, Belsazar,
FRATELLI BRANCA DISTILLERIE SRL(Carpano), Cinzano, Giulio Cocchi Spumanti Srl,
Contratto, F.LLI GANCIA & C. SpA - CANELLI (Asti – ITALY), Imbue, LA
QUINTINYE VERMOUTH ROYAL, MARTINEZ LACUESTA, Lo-Fi Aperitifs, Napa, CA.,
Lustau, MAiDENii, MANCINO VERMOUTH, MARTINI, Noilly Prat, Ransom, Regal Rogue,
RISERVA CARLO ALBERTO, Distillerie des Alpes, STOCK SRL, sutton cellars,
UNCOUTH VERMOUTH, Quady Wines and other.
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