Tomato Ketchup Market Size | Growth, Applications and Forecast by 2020

 

Private Sector Investments Bear Fruits for Food Producers during COVID-19 Crisis

Qatar’s self-sufficiency efforts in food production have borne fruits amidst the COVID-19 (coronavirus) pandemic. The agriculture sector in Qatar has remained unaffected due to the novel coronavirus outbreak, owing to extremely active vegetable and dairy production. This brings companies in the Qatar tomato ketchup market in the limelight, who are benefitting with the onset of new rules and regulations to support local farmer produce. Investments from the private sector are providing an impetus to the growth of the Qatar tomato ketchup market.

The growing demand for fresh vegetables and fruits has led to the demand for premium quality tomato ketchup products. Increased support for local products and production has created business opportunities for small tomato ketchup manufacturers who are boosting their sales via hypermarkets.

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Hydroponic Farming and CEA Storm Qatar Tomato Ketchup Market

The Qatar tomato ketchup market is predicted to expand at a favorable CAGR of 5.7% during the forecast period. This signals that manufacturers are upgrading their technologies and tomato production activities. The concept of hydroponic farming and CEA (Controlled Environment Agriculture) is storming the agricultural sector of Qatar. For instance, Agrico— a private local Qatari agricultural development company opened its Hydroponic Trail and Demonstration Center, which achieved a record tomato yield.

Tomato ketchup manufacturers in Qatar are adopting next-gen technologies and collaborating with professional agronomists to increase product uptake. The growing demand for organic vegetables and fruits has created lucrative business opportunities for food producers. Manufacturers are increasing their R&D in the best horticulture practices and greenhouse technologies to gain a competitive edge over other companies.

Limited Water Supply and Arable Land Act as Shortcomings in Tomato Cultivation

The revenue in the Qatar tomato ketchup market is estimated to be valued over US$ 24.6 Bn by the end of 2030. However, according to the World Resources Institute, farmers in Qatar face several challenges such as scarce water supply and limited amount of available arable land. Although hydroponic farming and CEA are easing problems of farmers, huge deficit in human resources, and expertise are inhibiting the growth of the Qatar tomato ketchup market. Hence, manufacturers are focusing on introducing training workshops and honing the skills of local expertise to tide over cultivation challenges.

Reformulation toward Positive Nutrition Involves Less Use of Salt and Sugar in Sauces

Marketing, sustainability, and people well-being have become key focus points of manufacturers in the Qatar tomato ketchup market. They are investing in technologies and production activities based on deep consumer insights. Manufacturers such as the U.S. food processing company Heinz are increasing efforts to identify key areas that require funding in order to improve bottom lines. Companies in the Qatar tomato ketchup market are taking cues from such manufacturers to increase spending in a strategic way.

Manufacturers are focusing on short term ROI (Return in Investment) and long-term priorities to gain market prominence. They are striking the right balance between renovating the existing portfolio and creating new taste profiles of reduced salt and sugar in sauces.

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New Flavors in Ketchups Help Expand Product Portfolio

Gaining a strong research base about target customers and their preferences has become crucial for companies in the Qatar tomato ketchup market. The increased focus on quality and innovation is the key for expanding business. Companies in the Qatar tomato ketchup market are increasing their spending to establish internationally certified production facilities and innovation centers to gain market recognition.

Monitoring and control of the ketchup preparation process play a pivotal role in creating quality products. Manufacturers are investing in state-of-the-art facilities to increase the availability of premium products in retail outlets. As such, companies are experimenting with new flavors by introducing chili tomato sauce, curry powder ketchup, and sriracha ketchups, among others, to expand their product portfolio.

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